Home, sweet home

2984

Architectural & Interiors, Home

summum

WOW returns to CASADECOR, hand in hand with SMMS with the aim of presenting a disruptive and surprising space due to its originality, visual impact and beauty. Being faithful to his incessant search for original and unexpected spaces, mentioning the famous work of Oscar Wilde: "The importance of being called...WOW". "Home, sweet home" is a surprising and disruptive architectural proposal, capable of "turning the rules of interior design upside down", turning the space into a sensory game where the gravitational concept and perspective will play a crucial role, to convert the visit of the client in an immersive experience in a fantasy universe, where ceramics play a leading role. client: Wow Designcategory: Exhibitionawarded project: Emporia Gold for Neolith Cevisama 2023

Mercury

2397

Branding, Home

summum

The new image of MERCURY Cerámica has an evocative and sophisticated character. It is built through the identity of its own materials creating geometric shapes that remind us of its products an anagram whose geometry transports us to a pure and minimalist logo that will guarantee its timelessness and sobriety. Accompanying the anagram that symbolises the M of Mercury we find a typography full of character and personality whose classic morphology and elegant countenance contrasts with the purer geometric symbols of the isotype creating a complete brand whose visual balance lies in the reflection of its more traditional and classic origins with a modern and minimalist appearance at the same time. client: Mercury Cerámicacategory: Global brand identityawarded project: Anuaria Selection Best Corporate Identity Program & Catalogue Design for Mercury Cerámica

Wow coverings 23

2713

Ephemeral, Home

summum

The creative concept that contextualizes the Mediterranean essence in a space of ephemeral architecture inspired by permeated light and movement, through a living outer skin that reveals an interior where ceramics is essentially the true protagonist.Summumstudio and WOWdesign win the "Best of Show 2023" from Coverings (Orlando Florida) with the award for the best stand of the Contest. client: Wow Designcategory: Ephemeralawarded project: Coverings Best in Show 2023awarded project: Emporia Gold for Neolith Cevisama 2023

Woodstraps

2663

Home, Product design

summum

Woodstraps is a modular lighting concept, created from laminated wood veneer sheets, which incorporates a continuous lighting system inside. Said straps are subjected to specific tensions through a set of buckles, which allow us to play with the flexibility of the sheets, creating tension knots that cause these fibers to open, favoring the emanation of light.The system itself is capable of creating different types of lamps: suspension, ceiling and wall lamp. Obtaining in this way, a lighting system capable of molding into the type of lamp that is desired according to the position of the buckles. The lamps are handmade from FSC natural wood veneer, ensuring their origin from controlled forests and guaranteeing sustainability and environmental commitment. LZF lamps’ wood veneers are treated with a technique patented by LZF, called Timberlite©, that allows this fragile material to become flexible and resistant without the need of any chemical processes Through its making, by playing with the placement of the buckle, the user can alter its geometry to better suit their purposes and create a different shape. Furthermore, Woodstraps is a family of decorative lamps, alowing multiple surface placements and combinability. client: LZF Lampscategory: Lighting

Neolith Batibouw 22

2890

Ephemeral, Home

summum

client: Neolithcategory: Ephemeralawarded project: Emporia Selection 2022

WOW Cersaie 22

2973

Ephemeral, Home

summum

The origins, the material, the essence and the authentic are concepts inherent in ceramics, a product with a designation of origin capable of transmitting the character and personality of a lifestyle, the Mediterranean. For this reason and under the motto: “Ceramics in essence, pure Mediterranean”, we have developed our architectural concept. A "Villa" created from a space that breathes a pure and rational language, but at the same time vindicates its origins. client: WOW Designcategory: Ephemeralawarded project: Emporia Gold 2022

Icon

2846

Branding, Home

summum

Inspired by the materiality of its components, the new catalog and packaging for the Icon by WOW Design piece is born. An architectural catalog created from fibers and sustainable materials that emerge with the aim of giving all the prominence to the naturalness of its components, visually reinforcing the intrinsic iconality of the structure itself. client: WOW Designcategory: Editorial Designawarded project: Anuaria Selection Best Corporate Identity Program 2022awarded project: Anuaria Selection Best Catalogue 2022

Saloni Cersaie 22

2800

Ephemeral, Home

summum

SMMS proposes for SALONI the creation of an ephemeral exhibition space with an exclusive character and great singularity. A stand with imposing architecture, but at the same time light and elegant, designed to guarantee timelessness. All this through an architectural proposal based on brand architecture and inspired by a ceramic boutique. capable of transmitting and enhance the differentiating values in each square meter, which define the new SALONI brand strategy. client: Salonicategory: Ephemeralawarded project: Archiproducts Selectionawarded project: Emporia Selection 2022

TJ House

3433

Architectural & Interiors, Home

summum

TJ House, is a residential project located in Benicàssim, Castellón. An isolated single-family house, which has a plot of 900 m2 and a constructed area of 750 m2, distributed over three floors, facing East and a few meters from the sea. A construction that tries to solve the needs and functionalities of a home in a clear and resounding way, like its Architecture, in which light and material homogeneity will be the factors that will guide each detail, creating a space with denomination of origin, with a Mediterranean soul, and that architecturally obeys a way of understanding life, eliminating the superfluous and focusing on purity and the truly essential. client: TJ Housecategory: Residentialawarded project: Life is for living Awards 2022

Unexpected Hammam

2615

Architectural & Interiors, Home

summum

WOW Design presents UNEXPECTED HAMMAM, a sensory space designed by SUMMUMSTUDIO, where Architecture and Design converge under a cultural approach capable of turning your visit into an immersive experience. Calm, water, and depth divided by halos of light create an atmosphere of reflection, where you can escape and connect with the senses in an essential space installed in the heart of CASA DECOR 2022. We developed a space where small-format ceramics take a leading role and adapt to the different uses within the hammam, covering all surfaces, showing their different finishes and also separating spaces, through a novel lattice, ICON, which WOW, is proud of. to present in this edition of CASA DECOR.By applying the lattice on the perimeter walls, we seek to convey the sensation of being in a much larger space, and the dripping that slides in its intricate shapes reminds us that water and steam condensation are present in this space. Next to the lattice we have a sheet of water (barely 80 liters), which collects part of this dripping and which accompanies the visitor with its soft undulations. The bench, essential in a Turkish bath, adapts to the ceramic shapes and appears as a guide on […]