EXAGRES was born from a profoundly specific expertise: ceramic extrusion. This know-how, for decades, has allowed the brand to establish itself in its own unique territory, linked to architecture and focused on solving real needs through technical solutions.
Over time, this specialization—key to its DNA—became diluted into a more generalist perception. The restyling project thus begins with a clear premise: to return to its origins to recover the brand's distinctive value and redefine its positioning. EXAGRES is not simply a ceramics company. It is a company specializing in extruded ceramic technical solutions for architecture. Its territory lies at the intersection of industry, technology, and architecture, where knowledge of the material and control of the process allow the transformation of matter into structural solutions. The creative concept is built precisely from this origin: earth as the starting point, pressure as the generator of form, and technology as the guide.
A narrative that translates the extrusion process into a visual and strategic language, where the ordinary becomes extraordinary. The new identity is synthesized in the “X,” a symbol that encapsulates the essence of the brand. Present in its very name, the X represents the extrusion process and acts as a system capable of organizing, structuring, and amplifying the entire identity. More than a graphic element, it becomes a symbol of meaning that connects brand, process, and product. The project is completed with the development of a clear and coherent brand architecture, capable of organizing the different product lines under a single system. Each sub-brand is integrated as an extension of the whole, reinforcing its technical character and overall consistency. The result is a more precise, stronger brand, more true to its essence. An identity that doesn't reinvent itself, but rather reveals itself, reclaiming its origins to project itself clearly into the future.
client: Exagres
category: Brand Identity
