SMMS proposes to create for ARGENTA a unique and singular ephemeral installation concept throughout the event. The architectural concept is inspired by the structures of the old factories and ceramic workshops of the 19th century, reinterpreting their materiality in order to create a complex articulated by rooms reminiscent of lofts and avant-garde urban spaces of a contract and/or commercial nature. All this based on a very powerful and inspiring conceptual vision, with which we intend to turn visits to the space into an authentic experience, transmitting to visitors the innovative and experiential character of the firm in a space in which the only limit is the visitor's imagination.
client: Argenta
category: Ephemeral
awarded project: Emporia Selection 2021
awarded project: Cevisama Best in Show 2019
