SMMS proposes to create for ARGENTA a unique and singular ephemeral installation concept throughout the event. The architectural concept is inspired by the structures of the old factories and ceramic workshops of the 19th century, reinterpreting their materiality in order to create a complex articulated by rooms reminiscent of lofts and avant-garde urban spaces of a contract and/or commercial nature. All this based on a very powerful and inspiring conceptual vision, with which we intend to turn visits to the space into an authentic experience, transmitting to visitors the innovative and experiential character of the firm in a space in which the only limit is the visitor's imagination.
Our architectural proposal revolves around the creation of a large green enclosure which provides the installation with a perimeter structure and helps us create and articulate spaces, also serving as a rigid support for the installation of ceramic canvases or exhibition elements. At the same time, we will revitalize the social hub to reconvert its use and become a tool for commercial use with catering assistance.