Blum Hotel

We are looking for a brand with a high degree of uniqueness, that is different, attractive and with a sophisticated air. To do this, we will use a short structure, memorable and phonetically forceful naming that at the same time emanates character and distinction, capable of transmitting all the brand values that we want to reflect.

We will work our communication strategy under an aspirational brand concept that evokes quality, relaxation and sophistication, whose meaning locates and reaffirms its denomination of origin. The Mediterranean Sea is its great differentiating value and at the same time defines the typographical features and the color palette of the brand's future Corporate Identity.

client: Blum
category: Brand Identity