To develop the logo design proposal we have based ourselves on the following concepts:
The origin of the brand and its relationship with the other firms in the group: We will use the WOW logo to establish it as a grid that would define the limits of the new brand.
The formal relationship established between the brand and the product it represents: The structure of the new brand suggests geometries inspired by ceramic tiles that at the same time will serve to outline the DNA brand.
The message that it is capable of transmitting: From the grid we obtain a very geometric font which gives us the sensation of typography "to finish sculpting", which is ultimately what DNA does: create a virgin product that the client will have to finish defining.
client: DNA Tiles
category: Brand Identity