REORIGIN is an ephemeral architecture concept that redefines construction and functional parameters through a material-driven approach advocating for the use of recyclable materials and structures with low environmental impact.
This concept serves as a manifesto, highlighting the company’s commitment to transcending its industrial ecosystem. It achieves this by designing collections that fundamentally challenge the traditional ceramics model, establishing a brand with the distinct character needed to reach into other sectors. The initiative enhances the brand's value, visibility, and strategic positioning through projects that reflect on functionality and the creation of connections with the environment.
It questions the role of ceramics, repositioning the material at the starting point—the very first link in the creative chain—when developing new products capable of opening up new horizons. Ceramics cease to be merely a finished product and instead become the origin, thereby redefining their very originality.
cliente: WOW Design
categoría: Exhibition
