geotiles showroom

An architectural manifesto that transforms ceramics into experience.In its most ambitious project to date, Geotiles presents Geoda: a 1,600 m² showroom where light, matter and story merge to redefine the exhibition language of ceramics. Conceived by Summumstudio®, Geoda is inspired by the structure of mineral geodes – discreet on the outside, revealing on the inside – to build a spatial narrative that envelops, excites and reveals the essence of the brand.Each texture, each volume, has been designed to dialogue with a state-of-the-art lighting system that turns the visit into a sensory journey. The result: a sober, timeless and radically contemporary space, where ceramics become the absolute protagonist. A new visual and conceptual horizon for Geotiles, where architecture becomes language and matter becomes emotion.
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Tabu

TABÚ was born with a clear intention: to redefine the traditional concept of a sink and turn it into a true piece of design. Its name arises from the very concept of “taboo”, that which goes beyondwhat is established, that which is unexpected, that which defies the norms. When designing the logo, the morphological root of the BUTÓ brand has also been taken into account, exchanging its letters to build a symbolic relationship between the two. This branding gesture not only reinforces the conceptual continuity of the brand, but also gives the piece a deeper meaning. Therefore, TABÚ is not just a sink system. It is an unexpected expression. A provocation. Its unique shapes and disruptive character make it a design object that does not go unnoticed. A design that dares a romper with the established to offer something different, something unique. A balance between the functional and the disruptive. A work designed to transform design. A piece that is not afraid to be different, that flies from the ordinary to be the protagonist of its space. client: Butócategory: Bathroom furniture
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Geotiles Cersaie 25

The TECTONIC architectural project stands as a declaration of aesthetic and strategic principles, where matter becomes discourse.  Tectonic arises from the concept of contained movement, from the latent power in stone in its creation process, from the dialogue between the solid and the organic, in a geo-logical framework.    In a contemporary context where formal homogenisation and the excessive use of prefabricated materials dilute the identity of works, Tectonic proposes a break: a return to the elemental. Exposed concrete, basalt rocks, volcanic texture aggregates and tectonic surfaces not only create a rich sensory atmosphere, but also evoke the strength and permanence of the geological landscape. Each wall appears sculpted, not constructed. Each volume refers to a form that could have emerged from the subsoil as a result of encounters between tectonic plates.  Tectonic also speaks of introspection. The interior spaces—bathed in soft light that filters through cracks and strategic openings—evoke the experience of being inside a cave, an inhabited crater. The architecture becomes both a refuge and a monument. In this duality, the project finds its expressive power: a balance between the wild and the controlled, between earth and form.    client: Geotilescategory: Ephemeral Architecture 
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WOW Cersaie 25

SMMS presents Behind the Scenes, the new ephemeral architecture proposal designed for WOW, based on its corporate dogma, reinterpreting the unexpected through a surprising and provocative architectural concept that invites visitors to discover the product “behind the scenes”.  Far from a frontal contemplation, the proposal invites visitors to enter the stage set, exploring the reverse side of the show, the hidden space ‘behind the scenes’. This theatrical interpretation transforms the spectator into an actor and immerses them in an intimate and mutable journey, where each architectural fragment comes to life as part of an open narrative. Ceramics, as a conductive material, reinforce the temporality and expressiveness of the intervention, providing textures, reflections and tones that enrich the perception of space. Thus, the proposal not only presents a spatial exercise, but also a poetic reflection on what happens outside the spotlight, in that “behind the scenes” where magic is prepared before being revealed to the world. 
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Durstone

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In a sector marked by repetition, Durstone charts its own course.  It does not follow trends, it redefines them. This attitude stems from its origins, from a way of thinking and working inspired by its founders: a constant curiosity, a radical demand for excellence, a need to explore tirelessly.  Our proposal is more than a concept: it is a philosophy. A way of understanding ceramics as a field of constant research, where design, technique and differentiation are intertwined in precise balance.  Each piece is the reflection of a quest. A quest that never ends, because that is the true driving force behind Durstone:  continuing to ask what else ceramics can be.  At the heart of this concept is the ‘D’ of Durstone:  Design, Differentiation, Detail, Dynamism.  A solid, dynamic “D”, built from pure geometry but with a disruptive spirit. Just like Durstone itself.  A powerful visual identity that becomes the symbol of constant change, evolution, close and attentive customer service and leadership in the ceramics sector.       client: Durstonecategory: Branding and Editorial Design
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Roca cersaie 25

ORIGIN: Back to essentials.  At the beginning of every form, every work, there is an essential starting point: the origin. Not as a place, but as a root. A deep connection between time and matter, between the ancestral and the contemporary. Noble materials – stone, wood, clay, metal – speak to us in an ancient language. Every texture, every imperfection, carries the memory of the world. Returning to the origin is a gesture of respect for the essential. It is recognising that before technique there was intuition, and that the authentic does not need embellishment to be eternal. Returning to the origin is a gesture of respect for the essential. It is recognising that before technique there was intuition, and that the authentic needs no embellishment to be eternal.  In an environment saturated with stimuli and fleeting trends, the authentic acquires a profound value. Repositioning from the origin is not looking back, but rediscovering what remains. The origin is more than a beginning: it is purpose, integrity, truth. From this perspective, the brand is distilled to its essence, connecting with the emotional memory of the public and projecting an honest, timeless and meaningful experience. It is an act of quiet […]
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Exagres Cersaie 25

Summumstudio presents Balance, a proposal for ephemeral architecture based on balance and material order through an architectural concept inspired by Japanese minimalism and Mediterranean culture, creating a space where craftsmanship and technique converge.  Starting with a unique piece, we have created a ceramic skin system capable of controlling light and sculpting organic geometries, achieving a space where calm and order dictate every detail, giving way to the rest of the Exagres collections.      client: Exagrescategory: Ephemeral Architecture 
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WOW Design Coverings 25

Unexpected Greenhouse, an inspiring space.Summumstudio® presents a completely disruptive ephemeral space whose creative concept is inspired by a large greenhouse-shaped indoor garden, reinterpreting the forms of nature with boldness and creativity.An inspiring place, where light dialogues in perfect harmony with the space and ceramics are capable of reinterpreting an environment, emulating natural vegetation in its purest state.An invitation to explore a universe where ceramics reinvent themselves. Creating an unexpected forest that showcases a melting pot of materials of great chromatic richness, generating a sensory experience that highlights the firm's deep connection with nature, as an inexhaustible source of inspiration. client: WOW Designcategory: Ephemeralawarded project: Coverings Best in Show 2025
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Uecko Catalogue

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They say that when something really excites you, thousands of tiny neurotransmitters connect together in a complex network of nerve endings that rush through your body. Your skin crawls, your pupils dilate, your heart races and suddenly, you begin to feel an incredible sense of well-being invade you. Emotions that are often closer than we think. Maybe we just have to know where to look to find them, open that door that takes us to an exciting world full of new stimuli and sensations that seduce and promote a new way of understanding the habitat. Because every line, every fine grain, every small detail tells us about craftsmanship, culture and tradition. Of respect for raw materials and their transformative power. Techniques and knowledge learned from our ancestors that we replicate today thanks to the help of innovation and the latest technology, as a new way of understanding, creating and composing spaces with their own soul and natural essence. Welcome to the space where dreams liveand memories flow. A natural door that opens to take you fully into the world of the senses. And you, are you ready to test your senses? Discover a new way of feeling. The creative concept […]
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bruma, the ritual of senses

The bathroom is a spatial concept that has completely changed its physiognomy and meaning, shedding its purely functional character to connect with the emotional, leaving behind its “service space” label. It has been reconceptualized, becoming a place of worship for serenity and personal care, with an incredible potential to connect us with our interior, helping us daily to let go of the mundane in search of the essential.Water has become the purifying element, capable of transforming its use into an immersive and strongly evocative experience, capable of reconnecting us with nature, transporting us to “places” through sensory states.From the symbiosis of both elements united through technology, the concept for the JOMOO Space by Andemen for CASADECOR 2025 by SUMMUMSTUDIO was born; “Bruma, the ritual of the senses”, as the contextualization of a sensory state, through technology and interior design, creating a unique and disruptive architectural proposal capable of redefining and revaluing the spatial concept of the bathroom. client: JOMOO by Andemencategory: Exhibitionphotography: Nacho Uribe Salazar and Summumstudionominated project: ROOM Design Awards 2025
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